The existing approach relied on a static Excel workbook that was limited in flexibility, accessibility, and scalability.

Challenge Pharmaceutical companies possess vast amounts of data, yet often there are challenges to leverage it effectively in their advertising campaigns for drugs. Campaign decisions by  advertising companies are primarily made based on prior experiences and intuition rather than data-driven insights. The challenge lies in harnessing data about doctors’ historical engagement, demographics, and affinity to […]

Many clients face the challenge of maintaining outdated platforms that, while generating revenue, hinder growth and scalability.