Challenge Pharmaceutical companies possess vast amounts of data, yet often there are challenges to leverage it effectively in their advertising campaigns for drugs. Campaign decisions by advertising companies are primarily made based on prior experiences and intuition rather than data-driven insights. The challenge lies in harnessing data about doctors’ historical engagement, demographics, and affinity to […]
Improving data collection, storage, and reporting using tools like Segment, BigQuery, and Looker, allowing for comprehensive and advanced insights for the e-learning platform.
Smart reporting with pattern analysis, anomaly detection, and forecasting, providing impactful insights for better decision-making in online retail.