Introduction In the world of digital culinary content, delivering relevant, tailored experiences to users can significantly enhance engagement. For one of our clients, a prominent online cooking recipe platform, the goal was to create personalized search experiences that would adapt to each user’s unique tastes and preferences. By leveraging AI to personalize search based on […]

Challenge Pharmaceutical companies possess vast amounts of data, yet often there are challenges to leverage it effectively in their advertising campaigns for drugs. Campaign decisions by  advertising companies are primarily made based on prior experiences and intuition rather than data-driven insights. The challenge lies in harnessing data about doctors’ historical engagement, demographics, and affinity to […]

Improving data collection, storage, and reporting using tools like Segment, BigQuery, and Looker, allowing for comprehensive and advanced insights for the e-learning platform.