As the client scaled globally, their support team faced an exponential rise in customer tickets – especially during off-hours.
Customers expected immediate answers, but the support queue grew longer, response times slowed down, and inconsistencies in replies became frequent.
Even though the company had a rich internal knowledge base, it remained underutilized – agents struggled to search it efficiently, and content updates lagged behind real-world needs.
The pressure on support staff led to burnout, rising operational costs, and decreased customer satisfaction.
SmartCat implemented a modular Agentic AI system to act as the client’s first line of support.
The system was designed to understand natural language queries, semantically search internal documentation, and generate high-quality responses without human input.
It integrated directly into the company’s existing support stack (including Zendesk and Slack), offering an out-of-the-box experience with minimal friction.
Crucially, it didn’t just automate – it learned. With every resolved query and agent correction, the AI grew smarter, closing knowledge gaps and continuously improving resolution accuracy.
Mid-sized B2B SaaS company with a 20+ person support team handling global users.
Existing tools included Zendesk, internal documentation, and Slack.
Strong culture of technical excellence, but limited capacity for 24/7 human support.
Feedback loops (RLHF)