Problem 

Many clients face the challenge of maintaining outdated platforms that, while generating revenue, hinder growth and scalability. Common issues include:

• Outdated architecture leading to technical debt.
• The arrival of new, more efficient tools and technologies.
• Scalability limitations that prevent the platform from handling increased load.
• End-of-life support from vendors, requiring platform replacement or migration.

These challenges often result in reduced performance, increased maintenance costs, and an inability to leverage modern technologies for competitive advantage.

Solution

Our approach to reengineering platforms involves a structured and comprehensive process:

1. Solution Architecture Workshop: We conduct in-depth workshops with clients to understand their current architecture, identify bottlenecks, and define their future needs.
2. Modern Stack Recommendation: Based on the workshop outcomes, we propose improvements and a new, modern technology stack tailored to the client’s requirements.
3. Tool Comparison and Examples: We provide detailed comparisons of different tools and technologies, supported by examples and use cases, to justify our recommendations.
4. Pricing Impact Assessment: We analyze the financial implications of the reengineering project, including potential cost savings and ROI, to ensure a transparent and informed decision-making process.

Results

Our platform reengineering initiatives have consistently delivered significant improvements and tangible benefits for our clients. Here are some concrete examples:

Example 1: Sports Betting Platform Transformation

Problem: The existing sports betting platform had an old monolith architecture, struggled with scalability and performance, and reached its transaction limit, hindering growth and directly impacting revenue. Because of the overall design and the team capabilities it was impossible to build new offerings and scale business to the new markets. With limited capability of the existing solution, the business growth was at the standstill. There were a couple of goals put in front of us: build a highly scalable platform, improve user experience, provide domain-first capabilities, enable presence in multiple new regions, and significantly improve developer experience.

Solution: We approached this problem by understanding the weaknesses of the platform and came up with a modern architecture that provided horizontal scalability and high performance while also providing capability for deep analytical insights and advanced data processing capabilities.

First steps were creating the feature parity and look and feel of the existing platform so that the users wouldn’t notice the complete rewrite. Once that was done and we replaced the old solution with the new one, we started adding new features which boosted the business value significantly and outperformed the competition.

Result: The reengineered platform now supports 10x of the previous load, allowing the client to handle significant traffic increases and expand their business to new markets and build new features. With the growing number of users the transactional requirements grew exponentially but the system is designed to scale to support the growing needs. The new platform is now spanning across the private data center and cloud data centers and provides great developer experience.

We built various industry first functionalities:

1. A personalized recommender system that creates a complete bet ticket for each individual user and significantly improves the engagement
2. Semantic search across the platform to allow users to easily find the games they are looking for or find new games based on minimal input
3. Customer support agent that provides answers from a large knowledge base but also provides fallback to a human in the loop

Some of these features put our client at the top of the industry and were featured in Yahoo news.

Example 2: Asset Management and Website Builder Application Upgrade

Problem: Large enterprise asset management and website builder product is reaching end-of-life which is going to leave a lot of users looking for a new solution. The real problem is that there is no one solution that combines all the functionality of the existing one and it’s impossible for most of the current customers to build a new one or create a mix of existing solutions to replace it.

Solution: We built a complete replacement of the product and try to solve scalability, operational cost and complexity issues present in the current solution. This was a multi step approach to ensure functional parity and the same or higher quality user experience:
1.  Creating a functional copy of the existing platform and developing a one-click migration tool for seamless user transition. Current customers can seamlessly migrate all their data including assets, sites and specific configurations to the new platform. Everything is available within a couple hours on the new platform
2.  Enriching the platform with new, AI-driven and data-driven functionalities, providing a unique sales proposition and value. Customers would benefit from the cutting edge technology to improve the experience and provide value not available within the previous product.

Result: The new product is based on a highly scalable architecture leveraging latest technologies which significantly reduces operational costs and complexity, and enables high velocity feature development and delivery. Customers can leverage advanced capabilities of the product such as semantic search on all their data, auto-tagging, content generation for text, images and video, and automated SEO generation, enhancing user experience and market competitiveness. The platform performance is incomparable to the previous solution because of the scaling capabilities and the time to create a site from scratch and have it published is reduced to minutes compared to a month with the previous solution.

Smart Tip

Begin platform reengineering by ensuring feature parity to maintain user trust and facilitate seamless adoption before introducing advanced functionalities.

Smart Fact

Our platform upgrade projects have been recognized by industry-leading publications, including features in Yahoo News, highlighting significant competitive advancements.