Bojan Kovač

When we decided to start our own company, back in 2015, the first thing we did as founders of SmartCat was define our company values. As industry seniors we have seen good practices, best practices and a whole lot of bad ways in which certain things were handled when it comes to internal dynamics, relationships […]

Why did we organize this meeting? Why do I have to write the minutes of meeting after each call? It is important to know why are we doing things we do – we need to have an end goal and acceptance within us to make us want to do things we do. This is why […]

The standards we have set for ourselves and the work we do reflect the standards of our service provided to the clients. Life’s too short. Do it right or don’t do it at all. Aim to impress.

I lived in the US for 13 years, and moving back to Serbia was as much of a culture shock as it was for me to arrive in the US when I was 17. Having truly grown up “on the other side of the pond” (as locals say), especially in the professional sense of that word, I realized how backward management is in most companies.

We at SmartCat are brutally honest. Honest with ourselves, with each other, and with our clients. This is easier said than done and it works only if you have the right people, which is exactly why choosing our team members and our clients is a long and careful process of evaluation, selection, and mutual respect. We build alliances, we walk the talk, and pave new paths together.