AI-Powered Search with Vantage Discovery – Find Your Meaning, Your Intent, Your Context, Not Just Keywords

Introduction

In an era where users expect personalized and efficient search experiences, Vantage Discovery leverages artificial intelligence (AI) to transform how individuals interact with data. Built by a team with over 25 years of experience in search technology at leading companies, Vantage Discovery aims to provide a search solution that is not only intelligent but also deeply personalized. By harnessing AI, Vantage Discovery enables users to move beyond simple keyword searches to uncover meaning, intent, and context in their queries.

Challenge 

As data sets continue to grow, traditional keyword-based search methods have proven inadequate for delivering the personalized and contextually relevant information users expect. Vantage Discovery recognized that to remain competitive, businesses need to provide a more intuitive and human-like search experience. However, implementing a sophisticated AI-driven semantic search solution posed significant technical challenges, including database management, distributed computing, and ensuring high performance and reliability.

SmartCat partnered with Vantage Discovery to develop an advanced semantic search solution utilizing a vector database. The solution involved several key components:

Solution

1. Vector Database Development: The team designed a sophisticated vector database capable of supporting extensive datasets, with a target of over 100 million rows per table. This was achieved through sharding strategies and horizontal load distribution.
2. AI-Powered Search: Users could upload their data and select the desired large language model (LLM) to semantically embed that data. The Vantage search API was then utilized to deliver exceptional search results, moving beyond traditional keyword matching.
3. Collaboration and Innovation: The project benefited from the combined expertise of SmartCat’s Frontend, Backend, and Machine Learning teams, enabling the creation of innovative algorithms and efficient system architecture.
4. Test-Driven Development: Adopting a test-driven development approach within six months improved the reliability and organization of the development process, ensuring high-quality outcomes.

Results and Impact

Our collaborative efforts resulted in a step change improvement for Vantage Discovery customers search engines including:

• Enhanced Customer Experience:
  • Shift from traditional keyword-based search to human-like experience for intuitive information retrieval and infinite filtering capabilities.
  • Infinite Filtering: Searching information exactly as you think enables precise and customized filtering within the query itself.
• Increased Revenue Streams:
  • Employing cutting-edge personalization ML algorithms and matching offerings with customer preferences, leading to increased conversion rates.
• Higher Customer Retention:
  • Semantic search and personalized recommendations increasing the visibility of less popular products, keeping sellers engaged and boosting platform retention.
• Scalability:
  • Ability to conduct semantic searching across billions of data points.
• Efficiency:
  • Ability to optimize processes for faster, more precise outcomes – at scale.

In other words, the transition from keyword-based search to a more human-like experience with infinite filtering capabilities has revolutionized information retrieval.

Smart Tip

The technological advancement created by AI is bringing a significant leap forward in human efficiency and personalization, and it is possible that in the future you won’t be able to compete in the market with basic keyword search. If your business website has a basic keyword search, you should think about incorporating AI into its functionality.

Smart Fact

The team has developed multiple “bots” designed to continually stress the system with high loads. These bots are programmed to simulate client behavior, pushing the database to its limits. As a result, we proactively identify and address potential issues before they impact the customer experience, ensuring a smooth and reliable service at all times.

Technologies Used

The Vantage Discovery project employed a range of advanced technologies, including:

• Programming Languages: C++, Java, Python
• LLM Frameworks and Tools: OpenAI, HuggingFace

By merging these cutting-edge technologies with real-world applications, Vantage Discovery is positioned to lead the transformation in AI-powered search, reshaping human-machine interactions for the better.

About the client: Vantage Discovery 

Vantage Discovery is a software development company that specializes in AI-powered search and content discovery solutions. With a dedicated team of 10 to 50 employees, Vantage Discovery aims to provide businesses with an AI-driven platform that enhances their ability to discover and utilize proprietary data. Their platform integrates seamlessly into existing systems via a straightforward API, ensuring that users can access powerful search functionalities without disruption.