LAST UPDATED: {{28.11.2025}}

This Cookie Policy explains how SmartCat d.o.o. Novi Sad (“SmartCat”, “we”, “us”, or “our”) uses cookies and similar technologies on our website www.smartcat.io (“Website”).
It should be read together with our Privacy Policy, which explains how we process your personal data more broadly.

By continuing to browse our Website, or by selecting your preferences in the cookie banner, you agree to the use of cookies as described in this Cookie Policy.

1. What are cookies?

Cookies are small text files placed on your device (computer, tablet, mobile phone) when you visit a website. They allow the site to remember your actions and preferences over time and help us understand how visitors interact with our content.

Cookies may be

• first-party cookies (set by SmartCat), or
• third-party cookies (set by external service providers such as analytics or advertising platforms).

Cookies can also be session cookies (deleted when you close your browser) or persistent cookies (stored for a defined period).

2. Who is the controller?

The controller responsible for processing personal data collected via cookies is:

SmartCat d.o.o. Novi Sad
Stražilovska 2, 21000 Novi Sad, Republic of Serbia

We process personal data in accordance with the General Data Protection Regulation (GDPR) and the Personal Data Protection Act (PDPA) of the Republic of Serbia.

3. Why we use cookies

We use cookies to:

• ensure the basic and secure functioning of our Website
• enable essential features such as cookie preference storage and session management
• analyze visitor behavior and site performance
• improve user experience and optimize content
• support responsible marketing and business development activities

We use data collected through cookies exclusively for internal purposes.
We do not sell, trade, or misuse personal data in any form.

4. Types of cookies we use

Our Website uses the following categories of cookies:

4.1 Strictly Necessary Cookies

These cookies are required for the Website to function properly and cannot be switched off. They allow:

• saving of cookie preferences
• page navigation and secure access
• functioning of forms and essential features
• load balancing and session stability

These cookies do not store information that can directly identify you.
Without them, some parts of the Website would not operate correctly.

4.2 3rd Party Cookies (Analytics & Performance)

These cookies help us understand how visitors use our Website.
They provide anonymous insights such as:

• number of visitors
• traffic sources (e.g., social networks, campaigns, search engines)
• most visited pages
• trends and patterns in visitor behavior

This information helps us improve content quality, navigation, structure, and overall user experience.

Typical examples include cookies used by Google Analytics, Meta Pixel, or similar tools.

All analytics data is aggregated and not used to personally identify individual visitors.

4.3 Marketing Cookies

Marketing cookies allow us to understand the effectiveness of our communication and advertising efforts.

They may be set through our Website by advertising partners (e.g., Meta, LinkedIn) and enable:

• measurement of campaign performance
• building of anonymous remarketing audiences
• serving more relevant content based on user interests
• improving business development insights

Data collected through marketing cookies is used only internally and never sold to third parties.

5. Legal basis for using cookies

• Strictly necessary cookies → processed based on SmartCat’s legitimate interest in providing a functional and secure Website.
• Analytics and marketing cookies → processed only with your explicit consent, which you provide through our cookie banner.

You may withdraw your consent at any time via the “Cookies Settings” link or your browser controls.

6. How to manage or disable cookies

You can manage your cookie preferences in several ways:

(1) Cookie Banner / Settings Panel

Upon your first visit, you can:

• Accept all cookies
• Reject all non-essential cookies
• Select individual categories (Strictly Necessary / 3rd Party / Marketing)

You can change your preferences at any time through the “Cookies Settings” link in the Website footer.

(2) Browser Settings

Most web browsers allow you to:

• block all cookies
• block only third-party cookies
• delete existing cookies
• set cookie preferences for each website

Instructions vary depending on the browser (Chrome, Safari, Firefox, Edge).

(3) Third-Party Tools

Some providers (e.g., Google Analytics) offer opt-out add-ons and privacy tools.

Please note: disabling certain cookies may affect the functionality or performance of the Website.

7. International data transfers

Some third-party providers (such as Google, Meta, or LinkedIn) may process data outside the EEA or Serbia, including in the United States.

Where such transfers occur, we implement appropriate safeguards, such as Standard Contractual Clauses (SCCs), in accordance with GDPR and PDPA requirements.

8. Retention periods

Cookie storage periods depend on their type and purpose.
Session cookies expire when you close your browser.
Persistent cookies remain for a limited duration unless manually deleted.

We do not retain cookie-related data longer than necessary for their respective purposes.

9. Your rights

You may have the right to:

• access your personal data
• request correction or deletion
• restrict or object to processing
• withdraw consent (for non-essential cookies)
• lodge a complaint with a supervisory authority

All rights and procedures are detailed in our Privacy Policy.

10. Changes to this Cookie Policy

We may update this Cookie Policy periodically to reflect changes in technology, applicable law, or the cookies we use.
Any updates will be published on this page, and the “Last Updated” date will be revised accordingly.

11. Contact

If you have questions or requests regarding this Cookie Policy, please contact us:

📧 dpo@smartcat.io