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Media & Entertainment

All that data in the Media and Entertainment is a goldmine. Excavate patterns, grow your business and improve customer retention.

Expertise diagram

From improving content insights to streamlining operations and driving growth, we help turn your data into valuable opportunities. Enhance your platforms with recommendation features, get predictive analytics, generate content on scale… Data is the limit.

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See case studies

Why smartcat

Your Trusted Partner for Visionary Solutions

When you choose SmartCat as your partner, you embark on a journey that begins with a visionary approach, followed by meticulous design and implementation and culminates in the delivery of production-ready systems.


ML Solutions in production


Data Lakehouse implementations







Weeks to start a project


Shaping the Industry's Future Together

At SmartCat, we believe in forging partnerships, not just client relationships. We collaborate closely with our partners to co-create innovative data solutions. Our approach fosters a collaborative environment where ideas are exchanged and goals are aligned. Join us as partners in shaping the industry's future.

what our clients say

Trusted by our beloved clients SmartCat Exceeds Expectations!

MR. Work

“I've experienced SmartCat’s experience both in the field of Big Data and general software development and agile planning. With the SmartCat team, we found not only a Strategic Partner to finetune our vision and roadmap but also a team of specialist engineers who are able to deliver high quality in a well-organized way.”

Zeno Lampe

IT Manager


“SmartCat over-delivered on our project while doing it successfully and on time. Transparency was key to our collaboration. It has been a pleasure to work with them.”

James Isilay


Invenda group ag

“Working with SmartCat has been an incredible experience. Their team helped us to create an AI-Ready Data Lake platform. What sets SmartCat apart from other options is their approach to their work - they feel like a partner, not just a contractor.”

Petar Jerinic

Cloud Team Lead


“SmartCat assisted us since the inception of our product idea and helped us create a Smart and Data-driven-By-Design digital healthcare platform. Patients and doctors, our users, have never been happier.”

Filip Ivančić



“Very smart people, great company. With detailed preparation and data sharing principles in mind (GDPR and security) they helped us develop algorithms to get the probability that customers will churn.”

Saša Radovanović

Data Science & CLM Team Leader


“Just like everybody else, we had data. But we needed help on how to tackle the issue of extracting useful information from our data. We are totally happy with the state-of-the-art AI engine SmartCat has created for us. This enables us to provide unique experience to our customers by using SmartCat's data-driven AI model."

Nenad Radanović

Head of Software Development

“As a Data Engineer, I was the Project Manager for the DataOps project. It was a pleasure working with SmartCat on the project, they created a DevOps solution for our data warehouse in Google Cloud. The experts working for SmartCat are very experienced in the field of big data and software engineering. The end result is that we have a scalable, serverless, fully automated CI/CD environment which we can build upon. The SmartCat project members were always punctual, driven and took ownership of the whole process. I will be happy to work together with them in the future.”

Tim Ebbers

Data Engineer

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”We have worked with SmartCat to develop a number of AI-based projects, and since we've been hesitant about the scope and size of the project, SmartCat suggested a "Time and Mastery" model, with min-max estimates and success criteria. SmartCat has blown it out of the water - the quality of work and speed of delivery was top notch, and we gladly paid the max price, because they substantially overachieved the goals we've set together. We've just finished our second project with them, with the 3rd one coming soon!”

David Tabachnikov



”Smartcat helped us out in short term, provided expertise on the matter and responded promptly to additional questions we had.  The reason that I would recommend SmartCat is pragmatic approach and honest pricing.”

D. van Roon

IT Director

The only constant is a change

Delivering excellent experiences relies on organizations' solid grasp of customers' behaviors, motivations, preferences, and needs. This can only be achieved by translating customer data into meaningful insights to identify potential value-adding moments on the path to view, click, read or purchase.

Rewriting the Rules of Ad Placement in a Cookie-free Universe

In a cookie-less world, where data privacy laws like GDPR limit user information, the challenge of effective ad placement and targeting becomes more difficult. By using artificial intelligence, we can analyze available data more efficiently, identify patterns, and make informed decisions about ad placement. Justify ad spending even without cookies, ensuring adaptability in the changing digital landscape while respecting user privacy.

Using AI on streaming platforms

Implementing a Data Lakehouse system offers many benefits: Enhanced data visibility, improved decision-making thanks to data being available at all times in one place,and efficient reporting and monitoring.

Smart Facts Related to our Case Studies

Discover smart tips for your media and/or entertainment business based on our case studies. Enhance data visibility and integration, improve decision-making, and start with efficient reporting and monitoring. Use real-time data and artificial intelligence to develop highly personalized customer experiences.

Revolutionize business with Data Lakehouse System

A Data Lakehouse System is a new approach to big data architecture that combines the best features of data lakes and data warehouses. It enables organizations to process and analyze data from multiple sources, which can help them make better data-driven decisions.

Unveil AI-Powered Ad Platform of the Future

Advertising will have to stop relying on third-party data and use first and zero-party data. Adding ML to the mix will help you make sense of it and allocate your budget accordingly.

Hyper-personalized marketing

Every single research points out that people love buying from brands that personalize communication. With ML, you could analyze vast amounts of data and serve your customers with content they love and engage with.