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Online betting platform with more than a million active users in different markets, playing different games and with different user behavior.
A common challenge for all companies that work with clients or even B2B needs to know who their users are, how much money they spend, and which product or service is the most attractive to them.
In this particular case study, the priorities of the projects were to automatically detect segments, track user’s changes in behavior, and prepare reports for Risk and Marketing so they can execute strategic plans based on data.
Market segmentation has enabled the client to obtain subgroups of their clients, with characteristics that are relevant to them. This way, the client can compare ML-derived segments with their existing segments created by mere business rules.
The final result is a decision support tool for executing marketing strategies and managing risk.
FAQ chatbot with back-officeIt is all about the user interface. The goal of each business is to provide an appealing interface which is clever enough and which can work on its own for the majority of cases. The client approached us with an idea to create a chatbot solution that is able to automate responses and keep control when needed.
Data-driven spatial analytics company for real estate