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MarTech isn’t going anywhere. Our mindset is shifting. We should start thinking about technology as a tool, not as an end-goal. In our vast industry experience, companies tend to integrate technology, and then base their strategies around them, when it should be vice-versa – create a strategy and then pick tools that help you achieve your business objectives.

The standards we have set for ourselves and the work we do reflect the standards of our service provided to the clients. Life’s too short. Do it right or don’t do it at all. Aim to impress.

I lived in the US for 13 years, and moving back to Serbia was as much of a culture shock as it was for me to arrive in the US when I was 17. Having truly grown up “on the other side of the pond” (as locals say), especially in the professional sense of that word, I realized how backward management is in most companies.

This article is people-focused. SmartCat is a small group of people. These are simply rare to find. And this basic trait is the first thing we check for. This is why we are proud of who we are. This why we are not afraid of admitting our mistakes and challenging each other’s ideas. This why we are a no-bullshit-company.

To compete in today’s IT market, you must be truly agile, you must listen to your customers, and deliver features promptly.

The impact of AI on the global economy is unquestionable. The AI investments are increasing worldwide, while some experts think it will increase even more. In the FinTech industry, the key areas where AI can cause the highest impact are personalization and automation of decision-making processes.

We at SmartCat are brutally honest. Honest with ourselves, with each other, and with our clients. This is easier said than done and it works only if you have the right people, which is exactly why choosing our team members and our clients is a long and careful process of evaluation, selection, and mutual respect. We build alliances, we walk the talk, and pave new paths together.

Data analytics is changing our world in unprecedented ways, driving new products, business models, and breakthroughs in every industry. Machine learning helps companies act strategically on the data they have, homing in on the insights with impact, and allows executives to make much better-informed decisions.

If you are aware of all the potentials of the current Big Data landscape and you want to transform your business to be smarter, but you have a hard time finding the right people for this organizational change, we can help you.