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Blog

Newsroom, Press media corner and Blog

Welcome to our blog, where we keep you up to date with the latest trends, breakthroughs, and insights from influential figures in the ever-evolving world of technology, news, and media.

37 Results

AI Agents Are Changing the Game: Between Automation and Trust – Where Are We Now?

How the evolution of artificial intelligence in the form of AI agents has reshaped communication, sales, and knowledge access in modern companies – and what it means for all of us. In December 2023, during a critical meeting with a client in the energy sector, our sales team was asked to present real-time results of […]

Internet Ogledado

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Jul 22, 2025

Focus needs space. So do we.

In a world where terms like quiet quitting, lazy girl jobs, and soft employment have entered everyday vocabulary, the modern workforce is making one thing clear: we need to rethink work. From Gen Z’s boundary-setting to millennials’ re-evaluation of purpose, the pressure is on companies to respond with more than just perks. At SmartCat, we’re […]

SmartCat

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Jul 08, 2025

Building Custom Transformers in PySpark for Smarter ML Pipelines

When working with big data, PySpark is commonly used for data preprocessing and transformation at scale. While built-in PySpark ML transformers like StandardScaler or StringIndexer handle many common tasks, real-world use cases often require custom transformations tailored to your data and domain. That’s where custom PySpark ML transformers come in, allowing you to embed custom […]

Nikolina Trudić

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Jun 12, 2025

Introducing New Open-Source Model for Generating User Queries in E-commerce

In the dynamic world of e-commerce, search functionality is a crucial component of the user experience. When customers type queries like “blue Nike Air Force 1” into a search bar, they expect instant, accurate results. However, many existing language models (LLMs) designed to generate these queries are either too expensive or not optimized for real-world […]

Milutin Studen

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Mar 12, 2025

Forget timesheets. Let’s try co-creation.

Ever feel like traditional client-vendor relationships are just… missing something? Like you’re always separated by this invisible wall of timesheets and limited say in the project? You expect something exciting to happen, but… You’re just in a transactional relationship. Time for money. That’s it.We’ve been there too. The market has shown us repeatedly that this […]

Feb 19, 2025

The Evolving AI Landscape

The AI landscape is evolving at an impressive speed. While ChatGPT has long been the poster child for generative AI, new players like DeepSeek are challenging the status quo. Built for under $6 million (allegedly, even though there are claims that they used infrastructure from a hedge fund, which significantly raises the total price, we […]

Feb 19, 2025

Interview with the CEO: How SmartCat grew 30% during a turbulent year for tech

The year 2024 has been a tough one for many service companies in the market. Development of AI, along with geopolitical changes that inevitably affect the economic environment, caused many companies to downscale.  However, SmartCat actually was among those companies that grew. It’s the result of “focusing on the basics, product development and strategic partnerships.” […]

Feb 07, 2025

Motiv turned platform deprecation into product innovation. Here’s how.

Major tech players have retired hundreds of solutions over the years. Google alone has deprecated more widely used software than most companies create in their lifetime. Whether or not we liked those services, the truth is that it’s never easy to switch. Being a part of a larger ecosystem makes it even harder, especially if […]

Jan 22, 2025

Company Culture

SmartCat Values: Knowledge is power

When we decided to start our own company, back in 2015, the first thing we did as founders of SmartCat was define our company values. As industry seniors we have seen good practices, best practices and a whole lot of bad ways in which certain things were handled when it comes to internal dynamics, relationships […]

Bojan Kovač

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Sep 20, 2024

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