Newsroom, Press media corner and Blog

Can you guess the most valuable asset for any organization? It’s data. This makes data analytics crucial, because it enables you to understand customer behavior, optimize operations, and forecast future trends. In short, it helps businesses remain agile and competitive. However, very few companies are truly ready to effectively leverage data analytics. This goes beyond […]

This is the English translation of the article originally published in the Serbian tech magazine Internet Ogledalo, issue “AI, Cloud, and Digital Transformation”. Read the original version at Internet Ogledalo. From keywords to conversation – AI is transforming the way we search for information. Is search about to go from being a tool to becoming a […]

Do you want more efficient workflows, better insights, and less manual work? Of course you do. And so does every business.  Research shows that 78% of respondents say that their companies use AI for at least one of their business functions. But not all AI solutions are created equal.  More importantly, you need to know […]

How many hours does your team lose each week chasing emails, answering the same customer questions, or juggling routine admin tasks? For most businesses, the number is staggering.  According to McKinsey, employees spend 60% of their time on repetitive tasks that could be automated. But the solution isn’t just to slap on any kind of […]

This is the English translation of the article originally published in the magazine Internet Ogledalo, special edition AI – Enhancing Business. You can read the original version (in Serbian) here.  In December 2023, during an important meeting with a client in the energy sector, our sales team was asked to present concrete results of our solution from […]

In a world where terms like quiet quitting, lazy girl jobs, and soft employment have entered everyday vocabulary, the modern workforce is making one thing clear: we need to rethink work. From Gen Z’s boundary-setting to millennials’ re-evaluation of purpose, the pressure is on companies to respond with more than just perks. At SmartCat, we’re […]

When working with big data, PySpark is commonly used for data preprocessing and transformation at scale. While built-in PySpark ML transformers like StandardScaler or StringIndexer handle many common tasks, real-world use cases often require custom transformations tailored to your data and domain. That’s where custom PySpark ML transformers come in, allowing you to embed custom […]

In the dynamic world of e-commerce, search functionality is a crucial component of the user experience. When customers type queries like “blue Nike Air Force 1” into a search bar, they expect instant, accurate results. However, many existing language models (LLMs) designed to generate these queries are either too expensive or not optimized for real-world […]

Ever feel like traditional client-vendor relationships are just… missing something? Like you’re always separated by this invisible wall of timesheets and limited say in the project? You expect something exciting to happen, but… You’re just in a transactional relationship. Time for money. That’s it.We’ve been there too. The market has shown us repeatedly that this […]